·         Overview                   

o   A monthly online national omnibus survey of U.S. adults with the ability for clients to add as few as one or as many as twenty questions in any given month.

o   1000 adults aged 25-54 nationwide.

o   Fielded and delivered in the same month for quick turnaround and timely results.

·         Perfect Applications:

o   Track an important but unpredictable issue (changing customer attitudes as fuel prices rise and fall, consumer opinions during the political transition in Washington D.C., etc.) on an ongoing basis to stay on top of it at all times.

o   Take the pulse of the marketplace quickly when a new client, challenge or concern arises.

o   Re-check potentially outdated information from past studies before moving ahead on the assumption that the marketplace is still the same

o   Ad Agencies:  an inexpensive way for you to get unique answers/data to include in a pitch when you’re trying to land a new client.  You can show that you know something of value to the client when you go in that will help set them apart from their competitors.
For complete details on the Asking America Project and how this extensive research can benefit your clients and business click HERE